An Introduction to Papirfly

Since our inception in Sandnes, Norway in 2000, we’ve grown to become a European leader within the MarTech landscape. Our mission is simple yet ambitious: to revolutionise brand management with our intuitive cloud-based platform. It's designed to let businesses effortlessly create, modify, store, and share their brand assets, making brand consistency easier than ever. With over a million users globally, our impact is clear, especially among renowned brands like BMW, Boston Consulting Group, and Unilever, who are part of our 500+ brand family.

Our journey took an exciting turn in 2021 when we merged with BrandMaster, birthing the Papirfly Group. This expansion, coupled with welcoming companies like Meriworks, Brandpad and recently Keepeek, illustrates our commitment to innovation and growth. Under the leadership of our new CEO Stefan Ropers, a MarTech and SaaS industry veteran, we're honing our platform to be even more efficient and user-centric.

At Papirfly, you'll become part of a dedicated team of nearly 300 professionals across eight countries, all committed to making a mark in the MarTech industry. In our culture, we emphasise a growth mindset, leadership, ownership, openness, and collaboration. This means we continually embrace challenges, learn, provide and accept feedback, and take pride in our work, encouraging each team member to lead and inspire.

We value innovation, but it's the collective effort and diverse perspectives that truly drive our success. We believe in transparency, sharing information freely, and respecting each other's ideas to foster a collaborative environment. At Papirfly, your contributions are integral to our mission of redefining brand management and supporting our clients' success.

Join us if you're ready to be part of a team where your personal growth and our shared achievements go hand in hand. At Papirfly, your ideas are important, your development is a priority, and together, we'll accomplish great things in the realm of brand management.

Job Overview

We are looking for an energetic, unstoppable, and determined Product Marketing Manager to join our team! Someone who is willing to try new things, and doesn't shy away from collaboration. This role requires you to work across functions and departments to bring the product to life, you will be at the centre of our organization, constantly interacting with team mates and customers. 

As a Product Marketing Manager, you are responsible for creating the go-to-market strategies that accelerate Papirfly's growth - who we sell to when and how, and most importantly, articulating why. You also need to create the key anchor asset that is crucial during sales and marketing processes, such as the sales deck, demo environment, product sheets, battle cards and more. And, equally important, rolling this out through well executed and strategic sales enablement sessions to align all go-to-market teams. 

The ideal candidate will have proven product marketing experience, preferably in the B2B sales space. This is an opportunity for someone who wants to get into a transforming industry and play a crucial role in driving our continued success. This person needs to be an analytical and highly structured person to drive the core processes within Product Marketing, with solid communication skills. 

The role sits in the Marketing organization, and will be reporting to the Head of Product Marketing, that you will be working closely with to establish best practices throughout the organization. You will have executive support to ensure you are successful in your role - and working with a passionate, collaborative and experienced product and marketing team. We also have our own design studio in Czech that you will be working closely with. 

On one side, success is when Product Marketing has a positive impact on product engagement and customer expansion. And the other side, improving our sales velocity on new business.

Key Responsibilities

•  Building a strong relationship with all key stakeholders (Product, Sales, Marketing, Customer Success, and regional business units in Scandinavia, UK, US and DACH)
• Partnering with Product, Customer Success and Customer Marketing to promote existing and new product offerings
• Ensuring all product marketing collateral is delivered accordingly in collaboration with key stakeholders
• Responsible for sales enablement and customer facing demo environments
• Gathering feedback from stakeholders and customers to optimise the process and content 
• Executing customer, market and competitive research and win/loss analysis of deals
• Collaborate and ideate new ways of taking our product to market

Knowledge and Experience Required  

• Previously worked with software and SaaS business (1-2 years)
• Ideally previous experience in product management or product marketing 
• Highly structured personality, and can establish and drive processes and projects
• Agile and pragmatic, and can quickly bring things forward. Also analytical in assessing where a process is not efficient/has bottlenecks. 
• A collaborative personality and thrives when working with different types of stakeholders
• Project Management skills and has worked on projects with multiple stakeholders and tight deadlines
• Familiarity with product development, product management and project tools is beneficial (i.e., Atlassian, Productboard, Trello, Asana)
• Strong communication skills, and stakeholder management 
• The ability to narrow focus and deliver on specific and time-limited tasks
• Exceptional in English, both written and verbal 
• A good understanding of how a Product team works and how products are created

Our values

Growth Mindset

Our abilities and the outcomes we deliver can grow by accepting new challenges, being persistent, continuously learning and receiving feedback.

Leadership

We are empowered to lead. We take action and motivate others around us.

Ownership

We take pride in our dedication and commitment to our roles and responsibilities, ensuring we complete our tasks efficiently and responsively.

Openness

We embrace transparency and openness, sharing key information and valuing each other's ideas.

Collaboration

Together, we combine different skills and perspectives to achieve shared goals with respect and teamwork.